B2B CRM & Retention Strategy

Turn Your Raw Data into Predictable Revenue.

In the wholesale and distribution sectors, your biggest asset is your existing customer base. Yet, many businesses leave revenue on the table through "one-off" sales and high churn rates.

I help global organizations build data-driven CRM systems that automate the customer journey, reactivate lapsed leads, and maximize the lifetime value of every account.

Strategic CRM Solutions

1. Automated Lifecycle Management

I design "Player Journeys" (translated for B2B as Customer Journeys) that trigger the right message at the right time. From onboarding new clients to automated re-order reminders, your communication stays consistent without manual effort.

2. Churn Analysis & Reactivation

Using SQL and predictive data modeling, I identify "at-risk" customers before they leave. I build targeted reactivation campaigns that turn cold leads back into active, high-volume buyers.

3. Data Cleansing & Master Governance

A CRM is only as good as its data. Drawing on my experience with the National Research Council of Canada, I help you clean your databases, integrate disparate data sources, and establish a "Single Source of Truth."

The "iGaming-Proven" Advantage

I bring the high-intensity retention strategies used by global giants like Betsson and Scatters Group to the B2B wholesale world.

  • Behavioral Triggers: Moving beyond generic newsletters to behavior-based outreach.

  • Segmentation: Grouping your clients by volume, frequency, and product preference for hyper-personalized marketing.

  • A/B Testing: Constant optimization of offers and subject lines to ensure maximum engagement.

Technical Proficiencies

I work with the logic that powers top-tier CRM platforms to ensure your data flows seamlessly:

  • Data Tools: SQL, Python, R, Tableau, Power BI.

  • Methodology: Quantitative & Qualitative Analysis, Mixed-Methods Research.

  • Platforms: Expertise in setting up behavioral logic for B2B and iGaming systems.

Stop Losing Customers to the Competition.

Limited Availability: To maintain the high level of data integrity required for these projects, I limit my consultancy to 4 active clients.

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Strategic experience with global leaders like Betsson Group and Kindred (Unibet)" will allow you to double your rates in the future.